Gloucester County is taking part in a regional COVID-19 awareness campaign to promote behaviors to slow the spread of the virus throughout Hampton Roads.
Gloucester’s Community Engagement and Public Information department has worked alongside the Hampton Roads Planning District Commission and 16 other localities to launch the “It’s in Our Hands” campaign.
The print media and social media campaign includes a 1:13 minute video and several social-media ready graphics. The video mentions the behaviors necessary to help prevent the spread of coronavirus and then highlights popular activities/events from each of the 17 HRPDC localities with either a photo or short video clip for each activity. Gloucester County’s video clip, as part of the larger video, depicts a large crowd enjoying a past Gloucester Daffodil Festival.
“The goal of the campaign is to spread awareness that COVID-19 is still out in our communities and we all can implement safe practices, such as wearing masks, washi...
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