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Sonabank rebranding itself as Primis Bank

Effective March 31, Sonabank will be changing its name to Primis Bank and its parent company’s name will be changing from Southern National Bancorp of Virginia to Primis Financial Corp.

The company is publicly traded on the NASDAQ and effective March 31, its ticker symbol will change from SONA to FRST.

The Richmond-based bank, which has branches in Gloucester and Gloucester Point, made the announcement in conjunction with its fourth-quarter 2020 earnings statement.

“We are excited about our new brand and our new name,” company president and CEO Dennis J. Zember Jr. said. “We have been building a culture here for some time that values hard work and attention to our customer’s needs.

“We are excited to redouble our efforts when it comes to impressing our existing customers and growing our company,” he added. “We are working around the clock, literally, to make that happen. We believe our customers and our communities deserve the absolute best and wanted a brand and an image ...

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