Gloucester’s Parks, Recreation and Tourism Department will formally unveil the county’s new “LOVE” sign with a ribbon cutting scheduled for 11:30 a.m. next Wednesday, July 21.

The sign is located beside Whitley’s Peanut Factory at Gloucester Point, which also happens to be the location of Gloucester’s Tourist Information Center.

The new sign is part of the “WanderLove” campaign, which is being used by the Virginia Tourism Commission, to promote road trips throughout Virginia as a way to re-enter travel as the COVID-19 pandemic subsides.

Gloucester’s “LOVE” sign is specifically designed to promote the county’s tourism slogan, “For History, For Beauty, For Fun.”

The “L” on the sign represents a Guinea boot depicting Gloucester’s historic waterman culture as well as ties to the Chesapeake Bay and the sea life found there. The “O” is a daffodil, showcasing Gloucester’s daffodil industry and the Gloucester Daffodil Festival. The “V” depicts two kayaks representing the county’s ...