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Organization urges men to ‘Get Proactive for Prostate Health’

In an effort to raise awareness about a cancer with the second-most common cases in Virginia, a Richmond-based nonprofit has launched a campaign designed to encourage men to get better informed about prostate cancer, including understanding the results of their PSA (prostate-specific antigen) test.

“Get Proactive for Prostate Health” is a public education initiative sponsored by the Prostate Cancer Educational Institute of Virginia (PCEIVa), an organization created by prostate cancer survivors to provide support and education for men diagnosed with prostate cancer, which afflicts some 241,000 men annually.

“Early detection can make a critical difference in treating prostate cancer,” said Bert Jones, founder of PCEIVa and himself a prostate cancer survivor. “That is the case for many cancers, but prostate cancer, in particular. That is why the Institute works to raise awareness about early diagnoses, treatments and prevention, information that can literally save someone’s life.”

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