Diana West has been named the new executive director of Gloucester Main Street Preservation Trust.

The nonprofit executive first came to Gloucester in 1994, visiting Brent and Becky’s to plan what her family still calls “the daffodil wedding.” West loves all daffodils, but her favorites are doubles, jonquils and tazettas, said a press release from the trust.

With 20 years of experience in the nonprofit world, primarily in the education and museum sectors, West comes to Gloucester from Alexandria, where she most recently was the director of programs and communications for a new tall ship museum. There, she conducted the research, designed all the visitor programs, handled the marketing and communications, and even wrote a one-act play, said the release.

“We are excited to have someone truly competent and committed to supporting and invigorating our Main Street,” said MSPT founder and chair Adrianne Joseph. “Her understanding of how the preservation of our historic village and ...