On Friday, Gov. Glenn Youngkin announced that 104 local tourism programs will receive more than $625,000 in matching grant funds to boost the period between peak and off-peak season travel across the state, supporting Virginia’s continued growth as an all-season tourism destination.
Among those are two $5,000 grants, one awarded to the Gloucester Main Street Association and the other to Mathews County.
The $627,877 in awards is funded through three Virginia Tourism Corporation programs: the Microbusiness Marketing Leverage Program, the VA250 Tourism Marketing Program, and the Vacation Starts with VA Co-op Program.
Local partners committed more than $729,992 to match the VTC grant funding, generating more than $1.3 million in new marketing initiatives. In total, the programs will benefit 624 tourism partners statewide.
These programs are administered by VTC and are designed to leverage limited local marketing dollars with state funds to drive travel and visitor spending in the fall, win...