In an effort to find matching outfits for family photos with Santa Claus, Gema McGuiness found herself driving all the way to Virginia Beach, where she met another mom in the exact same dilemma. “We said our farewells thinking we’d never see each other again and the very next day, she was the family after us at Little England Farms,” McGuiness said. When she told her husband about the experience, and the woman being behind them in line, “he just responded with: do it—and The Inlet was born,” she explained. Her business’s name is a nod to Gloucester and life on, and around, the water. “Don’t get me wrong, we went through many names but nothing felt quite as right as something simple and coastal,” she said. “My husband came up with The Inlet.” McGuiness chose Main Street as the location for her boutique for the foot traffic, hoping it will lead to success. “Aside from special occasions, I don’t believe people would seek out a children’s store because of online shopping, but if someone is...