Beth Pedison Gibson of Gloucester started a new communications business in early January.

Trading under her own name, she operates from her residence. “I love to write,” she said.

Gibson said she assists both small and large companies with communications and marketing. She has some local clients and others are located in other states.

A key to her business, Gibson said, will be offering customized communications services, including strategic marketing planning, news releases, media outreach and coaching, video development, social media strategy and event-specific support.

These days it is important that businesses try to get their message out in many ways, she said, both traditional means like newspaper and television advertising, as well as social media.

“It is important to get to know your client,” Gibson said. She works with clients to identify their target audiences or ways to go beyond their core customer base. She does not charge a fee for initial con...