About 45 participants, representing nonprofits and local businesses alike, got a lesson in marketing last Wednesday morning in the latest Gloucester County Chamber of Commerce Quarterly Breakfast Session.

“Delivering Your Message Effectively” was the title of the program, which was held at the Gloucester Chick-fil-A featuring two public relations professionals, Stephanie Heinatz and Beth Gibson, as guest speakers. The session was held in partnership with the Gloucester County Economic Development Authority.

The event focused on how people can boost their business and credibility by developing their personal brand. Chick-fil-A franchise operator John Gordon said he saw the hosting of this event as an opportunity to practice outreach as a part of faith and to serve the community of Gloucester as a whole.

Heinatz, who represented Consociate Media, has worked in East Africa, Iraq, as well as at the U.S. Defense Department. She specializes in helping business owners to tell t...