Wild Rabbit Café, located on Main Street in Gloucester, recently opened a shop that sells the popular Peace Frogs active and leisure wear lines.

"I think it’s great," said Catesby Jones of Gloucester, owner of Peace Frogs. The Wild Rabbit location is one of 20 independent Peace Frogs stores, he said, while more than 3,000 other stores throughout the world also stock some Peace Frogs merchandise.

Wild Rabbit owner Ana Ferreira said she spoke to Jones after he opened a temporary store elsewhere on Main Street for the Daffodil Festival and decided that space she was using for small private parties and meetings might better be used to sell Peace Frogs merchandise.
Jones said he is happy that Ferreira wanted to represent his company and thinks the constant exposure on Main Street will help his company and Wild Rabbit. "I think it’s great," he said.

Ferreira bought Wild Rabbit last December. She works there full-time, assisted by eight part-ti...