Ulta Beauty will hold the grand opening for its new store in Fox Mill Centre, Gloucester, next Friday through Sunday, March 31-April 2.

The new location will feature 20,000 beauty products across 500 brands, Ulta spokesperson Carolyn Sutphen said. In addition, the store features a full-service salon.

For the grand opening, Sutphen said the first 100 guests each day next weekend will receive a “beauty treat” and can choose from a discount off their first salon service or first facial appointment at the Dermalogica Skin Bar. Ulta associates will be offering free makeovers and consultations throughout the weekend.

Ulta features a wide array of makeup, hair care and skin care items for sale. The company offers a popular loyalty program, free of charge, which Sutphen said lets shoppers earn points toward free products.

“Ulta Beauty is revolutionizing the beauty experience for all by providing all things beauty, all in one place,” said Casey Foxen, who manages all...