Isabella Casillas Guzman, head of the U.S. Small Business Administration, is calling on Americans to “Shop Small” throughout the holiday season and especially on Small Business Saturday, which falls on Nov. 26.

“As our economy continues to stabilize, it’s more important than ever that consumers shop and dine small during the holiday shopping season,” the SBA administrator said. “We continue to see positive impacts and opportunities for our small business owners through President Biden’s economic agenda, and Small Business Saturday is another chance for us to further strengthen America’s entrepreneurs with our local and online spending and promotion.”

Small Business Saturday, founded by American Express, is a day dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country. According to American Express, the projected total reported spending among U.S. consumers who shopped at independent reta...