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Reasons to ‘Shop Small’ this Saturday

As the voice of our nation’s entrepreneurs, the U.S. Small Business Administration celebrates the 30 million small businesses igniting our economy and enriching our communities throughout the year.

We are once again partnering with organizations across the country this holiday shopping season to celebrate Small Business Saturday (the Saturday after Thanksgiving); a day to honor and support small businesses for all they contribute to our communities.  

Supporting America’s entrepreneurs can be as simple as “Shopping Small” at Main Street merchants, which create two out of three net new jobs in our communities. Your dollars make an impact. Last year, total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of $17.8 billion. Shoppers also turned out for online small businesses in 2018—among consumers who said they participated on the day, 41 percent reported that t...

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