Catesby Jones, president of Peace Frogs, Inc., headquartered in Gloucester, provided tips to a group of business owners and others about selling online during a Home-Based Business Lunch and Learn event on Wednesday, Dec. 18, at the Bay Transit facility’s meeting room off Fiddlers Green Road in Gloucester.

Throughout the roundtable discussion, which was hosted by the Gloucester County Department of Economic Development, Jones emphasized that everything dealing with the web, especially when selling and marketing, is ever changing.

He said his company has been selling its products on Amazon.com for the past several years. “It’s hard to get to that number-one spot on Amazon,” Jones said. “Selling something new and unique makes it much easier.”

Jones gave other tips such as buying rewards from Amazon and utilizing the company’s Fulfillment by Amazon program, which allows one’s products to reach the millions of Amazon Prime users worldwide. He also suggested that business owners try to keep their products in the $13 to $50 range if they want them to sell quickly on the site.

According to Jones, showcasing one’s quality products using quality photography are key elements in getting items to sell quickly. He also suggested labeling products that are for sale according to how someone would search for the specific product online. Jones said he started the company, which sells custom-branded T-shirts and more worldwide, as a college student in the 1980s. He took out a one-quarter page advertisement in Rolling Stone Magazine, set up a toll-free phone number, and watched as sales took off.

The next Business Lunch and Learn is scheduled for Jan. 15 when there will be a roundtable discussion about what topics participants would like to hear throughout the new year.