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Letter: Ad violated Consumer Reports policy

Editor, Gazette-Journal:

Recently, Colonial Virginia Bank published advertising that said, "It’s True! Big Banks have Higher Costs—so they Charge customers More," and, referencing Consumer Reports as the source for that statement, "Big banks have higher costs, so they charge more. —Consumer Reports, February 2012."

As a Consumer Reports subscriber, I’m compelled to point out that Consumer Reports has a strict "No Commercial Use Policy." As Consumer Reports itself states, "At Consumer Reports, we believe that objective, impartial testing, reviews and Ratings are critically important for consumers. That is why we have a strict ‘No Commercial Use Policy’ preventing the use of our name and information for any promotional or advertising purposes. The policy helps ensure we avoid even the appearance of endorsing a particular product or service for financial gain. The policy also guarantees that consumers have access...

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