The Gloucester-Mathews Humane Society has kicked off its Top Hats and Tails Matching Gift Challenge.

Between Dec. 21, 2020 and Jan. 31, 2021, the organization seeks to raise $170k in monetary donations; supporters have the opportunity to double their donations with a gift to this campaign.

As an additional bonus for donors, unlike other years when charitable gifts are limited by a percentage of adjusted gross income, charitable donations made in 2020 to qualifying organizations are 100 percent tax-deductible (CARES Act).

The GMHS team hopes this matching gift will inspire those with a heart for homeless pets to give, a release said.Monetary donations made to GMHS by Jan. 31 are eligible to be matched. Donations may be made via the organization’s website at gmhumanesociety.org, by calling 804-693-5520 ext. 307, and by mail at P.O. Box 385, Gloucester, Va. 23061.

“We are grateful beyond measure to the individuals who have offered this matching gift as well as those who will ...