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HeartChase Gloucester, an event held in 2014 on Gloucester’s Main Street, raised more than $20,000 for the American Heart Association. Teams used the HeartChase app on their smartphones to navigate around the game map. Among participants, Gloucester’s tourism coordinator Hilton Snowdon agreed to have his head shaved if the event drew at least 50 teams. Tracy Dougherty of The Courthouse Barber volunteered her services to do the deed.

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