Gillian Bura is the proud owner of Better Your Business, a business that offers social media managing services. The ODU graduate got in early in the world of social media marketing, just as the boom began. She started her one-woman venture in February 2011.

A Gloucester County resident, Bura said that social media marketing is a way of showcasing a business to reach a larger audience. She compared a post in someone’s Facebook timeline to a television commercial. Social media platforms provide a number of widespread and free outlets that a business can utilize to promote their brand to a large audience, she said.

It’s important for businesses to show as many people as possible how they differ from their competition, said Bura. Her first client was Keagan’s Irish Pub & Restaurant in Virginia Beach, and it is now her oldest continuing client.Bura said she understands that not every business can afford to employ someone to manage their accounts, and because of this Better Your B...