Four Gloucester tourism programs have been approved for grant funding as part of the Virginia Tourism Corporation’s Marketing Grants programs.
The recipients are the Gloucester Arts Festival, $9,000; Camp Cardinal RV Resort’s Virginia Wine Camp, $15,500; Gloucester Main Street Association’s Girlfriend Getaway, $6,500; and The Cook Foundation’s Museum Week, $11,250.
More than $3.27 million in funding for 268 marketing programs statewide was announced on Tuesday to kick off National Travel & Tourism Week.
The funding programs are designed to leverage marketing dollars with matching state funds to increase visitation and traveler spending through 2025, said the release, with local partners committing more than $9.2 million to match the Virginia Tourism Corporation funding.
In a release, Gov. Glenn Youngkin said that the investment will help draw thousands of additional visitors to the commonwealth “to experience everything that makes Virginia so special.”
The programs that provided funded were The Marketing Leverage Program, The Virginia DMO Grant Program, and The Virginia Special Events and Festivals Program.
A VTC Microbusiness Marketing Leverage Program grant round will open this summer, said the release. It is designed to assist small tourism-oriented businesses and organizations, such as Main Street organizations, with fall and winter marketing initiatives.
For more information about the grant programs, visit vatc.org/grants.