After more than 85 years of advancing coastal and marine science, William and Mary’s Virginia Institute of Marine Science and Batten School of Coastal & Marine Sciences is launching a new brand identity to better reflect its interconnected roles as a world-class research institute, academic school and advisor to the commonwealth, a release stated. The organization’s new circular icon is meant to represent the interconnected nature of coastal and marine systems, while subtly conveying the institution’s growing national and global research. The logo’s three interconnected elements symbolize coastal, estuarine and ocean environments. These diverse ecosystems define the research, education and advisory missions of VIMS and the Batten School. The icon’s central wave form provides a visual connection to previous VIMS identities, establishing continuity between the institution’s history and future. The accompanying VIMS wordmark acknowledges the commonwealth connection through a typeface ...