Chesapeake Bank has recently launched its new brand campaign, “Beyond Banking.” The digital, print and radio ads contain localized messaging celebrating the bank’s deep-rooted commitment to building thriving communities, a release stated.
“We believe a bank has a responsibility to contribute to the prosperity of the families, businesses and communities where we live and work,” said Chesapeake Bank Senior Vice President Paula Milsted, who is the company’s Director of Marketing. “It was important that every aspect of our new campaign, including the production, reflect and demonstrate our community responsibility.”
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