Business confidence remains fairly high in the region, according to the Retail Alliance’s latest Retail Pulse survey, which was conducted between Feb. 3-14. The survey received 100 responses from retailers, restaurants, services and other small businesses, throughout Hampton Roads. This chart shows that 19 percent of respondents are extremely confident that their business will improve over the next six months, followed by 29 percent who are very confident, 40 percent are somewhat confident, 9 percent not so confident, and 3 percent not at all confident. The survey also included questions about holiday sales comparing 2021 holiday season to 2020 and also to 2019 (pre-pandemic), e-commerce, business challenges, supply chain, and minimum wage.
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