Balloon Boutique and Everyday Victory Christian Store have located under one roof at White Marsh Shopping Center.

The businesses previously had operated for four years in separate locations. Eileen Davis of Gloucester, had operated Balloon Boutique at Gloucester Point Shopping Center, while her sister Sheron Green of Gloucester had operated Everyday Victory Christian Bookstore.

Green, who has been pastor of Church of Abraham at Ordinary for nine years, said she decided to change the name of the church-run store to emphasize the broad array of Christian and family-oriented items for sale. A special display near the front of the store offers discounts on books, CDs and DVDs through October.

Meanwhile, Balloon Boutique is offering product discounts during October for its grand opening at the new location. Both businesses opened at the new location on Oct. 1.

The sisters sell each other’s merchandise, Green said. Green volunteers at the shop for the church, along with her h...