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A new logo for Mathews County

Mathews supervisors unanimously endorsed a new logo for the county this week, one that will be used in promoting Mathews as a destination for visitors.

Aaron Dotson, creative director for Elevation Advertising of Richmond, presented the concept behind the new logo during Tuesday afternoon’s monthly board meeting, which was held in the historic courthouse.

Dotson said he developed the logo after months of work that included visiting the county, surveying county residents, talking with people on the street, and working with representatives from local organizations to “uncover a brand” for Mathews.

The logo consists of the nautical flag for the letter “M” along with the words “MATHEWS: BE HERE.”

Dotson explained that his job had been to come up with a strategic brand that would be a mental shorthand for Mathews County—something that would recall certain ideas about Mathews that people have as well as the things that make it unique. Dotso...

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