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Editorial: Endless loop

As we are all too aware, as soon as we switch on the television, we are in the midst of an election. TV ads touting a candidate’s strengths and attacking their opponent seem to be running on an endless loop. But many aren’t aware that campaigns on both sides of the political aisle are on a constant hunt to seek free newspaper coverage for the TV ads they just paid for. Campaign spinmeisters send out several press releases a week, or more, looking for newspapers to cover the latest claim by their candidate, essentially looking for free coverage from newspapers for their latest paid television spot. Here’s a suggestion: The next time a candidate wants to make a claim, or say something they deem newsworthy, take out a paid advertisement in a newspaper like ours, and then send a video clip to the local TV stations to see if they’ll air it for free. Perhaps a paid print ad about the importance of local newspapers. Okay, our rant is over. You can return to your normally scheduled programming...

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