Mathews to ‘Paint the Town Purple’ for Alzheimer’s awareness

by Sherry Hamilton - Posted on Jun 13, 2018 - 03:09 PM

Photo: Leading the effort to “Paint the Town Purple” for Alzheimer’s Awareness on June 21 are, from left: Ellie Galloway, regional director for the Middle Peninsula/Northern Neck office of the Greater Richmond Chapter of the Alzheimer’s Association; Kim Moore, social worker for Riverside Convalescent Center—Mathews; and Bernadette La Casse, Leyton and Izzy Dew, Nelson Horsley, Katie Dew and Rosemary Griffith, all of IsaBell K. Horsley Real Estate. Photo by Sherry Hamilton

Leading the effort to “Paint the Town Purple” for Alzheimer’s Awareness on June 21 are, from left: Ellie Galloway, regional director for the Middle Peninsula/Northern Neck office of the Greater Richmond Chapter of the Alzheimer’s Association; Kim Moore, social worker for Riverside Convalescent Center—Mathews; and Bernadette La Casse, Leyton and Izzy Dew, Nelson Horsley, Katie Dew and Rosemary Griffith, all of IsaBell K. Horsley Real Estate. Photo by Sherry Hamilton

Downtown Mathews will “Paint the Town Purple” on June 21 to raise awareness of Alzheimer’s Disease and help reduce the stigma the illness carries with it. Kim Moore, social worker at Riverside Convalescent Center, Mathews, said she wanted to support the mission of the Alzheimer’s Association, so she decided to help organize the effort.

Paint the Town Purple is held on June 21 because it’s the longest day of the year, and it calls attention to how long the days can be for people who take care of Alzheimer’s patients, said Ellie Galloway, regional director of the Middle Peninsula/Northern Neck office of the Greater Richmond Chapter of the Alzheimer’s Association. In addition, June is Alzheimer’s Brain Awareness Month.

IsaBell Horsley Real Estate on Main Street in Mathews is joining in the effort, as well, said real estate agents Rosemary Griffith and Bernadette La Casse, because the owner and founder of the company, IsaBell Horsley, has Alzheimer’s.

Businesses in Mathews are encouraged to incorporate purple in their decorating as much as possible for the day, from putting purple bows and wreaths on their doors to asking employees to wear purple. They could hang purple curtains, tie their curtains with purple sashes, or fly purple flags, said a press release.

Horsley’s 11-year-old great-granddaughter, Izzy Dew (she was named IsaBell after her great-grandmother) decided to have a lemonade stand and bake sale at the Kilmarnock Event Center, which is owned by her parents, Katie and David Dew. All proceeds will be matched by IsaBell Horsley Real Estate, said Katie Dew, and will be donated to the Alzheimer’s Association.

For information on other fundraising ideas for the day, businesses or individuals may contact Galloway at 804-466-5857 or egalloway@alz.org.