The group visited the Mathews County Visitor and Information Center, area businesses, restaurants, lodgings and attractions to help MCVIC promote Mathews as a tourism destination to younger visitors, said Steve Whiteway of Mathews Main Street Committee. They will leverage technology, social media, and other marketing approaches in their efforts.
The Small Business Institute is a class that provides CNU business students the opportunity to perform consulting engagements with area businesses and nonprofit organizations, said Whiteway. There is no charge for their services, but the project selection process is competitive.
Organizations wishing to participate must propose projects to the class, said Whiteway. Students then self-select into teams and choose the project and organization they want to work with. The students gain real-life experience applying their business skills and the organizations are advanced by the students’ efforts and insights.
Whiteway and Mathews residents Rebecca McCoy and Mark Merriner recently attended a meeting to present information about the needs of the Mathews community. Businesses and organizations from other areas were there, as well. When the students selected their project, Mathews was the first choice of five students. Those students will now do their marketing research and report to the Mathews group in a month or so with their findings and recommendations.