The event will give local businesses an opportunity to showcase the goods and services they provide to their neighbors, said Chesapeake’s marketing director Paula Milsted, while shoppers get a chance to take advantage of many bargains and special offers available on that day.
As of last week, 70 businesses in Gloucester had signed up to participate, along with almost 40 Mathews businesses, Milsted said.
"That is awesome," said Makalia Records, executive director of the Gloucester Chamber, noting that a similar promotion last spring saw 62 Gloucester businesses participate.
Milsted said that Chesapeake Bank is a community bank—not part of a large regional or national bank. Because of that, she said, Chesapeake officials count on local businesses a great deal, and want residents to support them as well.
The promotion can serve to help the local economy, Records said, which is still recovering from the economic downturn of recent years.
Shop Local Day is a way to acquaint residents with specialty stores and other businesses in the area that they might not have visited before. The promotion is "an awesome opportunity" for businesses to keep dollars local, Records said, and businesses may offer product discounts, small gifts and other incentives to stop by on Saturday.