40+ local groups part of Amazing Raise
More than 40 local nonprofit groups will be participating in this year’s Amazing Raise, a 36-hour online giving challenge that inspires and empowers the community to support organizations in the area. This year’s event is scheduled to begin Sept. 17 at 6 a.m. and continue through Sept. 18 at 6 p.m.
The event is sponsored by The Community Foundation Serving Richmond and Central Virginia. According to TCF regional grants management associate Leslie Franklin, The Amazing Raise seeks to promote charitable giving across a wider swath of society than just those who can afford to give thousands of dollars at a time.
“The Amazing Raise is a social catalyst for online giving to our local nonprofit organizations,” Franklin said. “The event allows donors and the foundation to collectively support local nonprofits through one fun event; both through donations and prizes.”
In addition to online donations that will be collected during The Amazing Raise, a wide array of incentive prizes totaling more than $150,000 will be given to participating nonprofits throughout the event.
Basically, through The Amazing Raise, organizations not only receive the funds that are donated in their names, but also compete for the prizes that are given throughout the day to organizations that have the most people supporting them.
“Foundation grants are able to reach many, but not all organizations, so this is an additional way we reach out to support eligible nonprofits,” she said.
Well over $3 million has been given to Virginia nonprofits during the past three years of The Amazing Raise, Franklin added. The benefit also provides nonprofits with publicity and exposure to a broader audience.