The Main Street Preservation Trust will hold an educational workshop for all Gloucester business owners at 8 a.m. Tuesday at the Main Street Event Center, Gloucester.
Executive director Jenny Crittenden said that this will be the first of two business seminars the trust will host this fall. MSPT hosted two other educational programs for the business community last year.
The Sept. 25 workshop will begin with a complimentary breakfast at 8, with the program to run from 8:15-9:45. Participants are then welcome to receive small group tutorials from the presenters from 9:45-10:30, Crittenden said.
The program is titled “Let’s Get Social.” Crittenden said the workshop will explain the best ways to use social media to benefit your business.
Margie Johnson of Shop Talk, who has led other educational seminars for MSPT, will speak about using social media, Crittenden said, and has lined up several presenters who will share easy to implement low-budget, high-impact ways to help small business owners “get social” in their marketing by using formats like Facebook and Twitter.